In 2009 CBV was contracted to help California Adolescent Nutrition and Fitness (CANFit) to help with a campaign to engage more Californians in Health Advocacy.
In partnership with CANFit staff, we co-created Guidelines, Technical specs, Award Criteria and Upload Procedures for a Youth Media Contest called “The Mo Project.” Recruited and supported Judges for the Contest and an Awards Ceremony.
CBV trained CANFIT staff in advanced uses of interactive/social media techniques including youth UGC, microblogging RSS feeds (Twitter), and customized social networks. Wrote toolkit for CANFIT to publish and distribute to health agencies who want to engage the public through online/social media contests.
CBV staff also designed a website to host a video contest and social network for youth entering the contest. Additional staff (who moonlight as street artists) created youth-friendly illustrations of food justice issues for training handouts.
We wrote, Shot & Directed a short web movie to explain Built Environments, Food Justice, and other Key Health Access concepts to California Youth. We wrote Curriculum and trained Youth for a series of P2P Video & Photography Production Workshops. Recommended and evaluated Youth and Media Organizations to support CANFIT’s local, regional, and national work.