Engaging Contest for Youth Advocates

CBV staff was contracted by California Adolescent Nutrition and Fitness (CANFit) to create a series of trainings and online media contest for California teens. Our staff wrote curriculum, created a media plan, wrote the contest rules, designed a website for the project, and recruited additional artists and teachers to the team. The contest and trainings were branded “The Mo Project” and continued for 2 years, engaging thousands of youth throughout the state.